Blog.
My views on brands, business, agencies, creativity, people and ideas.
The Truth in Ad Sales
Posted by Gellan Watt on 3rd March 2013
Media sales folks… I have no comment. I am not endorsing this. Just enjoying it. Brilliant.
Chaos vs. Process.
Posted by Gellan Watt on 5th February 2013
To understand how to run an agency business, how to grow one, or if you’re already doing it and you want a reminder about what’s important, please have a read…
Power Tools. OTIs. Opportunity to Influence.
Posted by Gellan Watt on 5th February 2013
I’m thinking out loud today. Nothing scientific. But, as I am beavering away on a couple of projects for clients of different sizes, with varying levels of brand power, advocacy…
Killer or Poet?
Posted by Gellan Watt on 1st February 2013
Once upon a time I was told there were lots of different types of people in the ad business. Strategists, creatives, marketers, writers, artists, designers, artworkers, suits, producers, PAs, art…
The most exciting objective. Not being Number One.
Posted by Gellan Watt on 14th January 2013
Not literally. I promise. Being number one (biggest, largest, best – read what you will) is still most organisations’ target or aspirations. We’ve all been witness to the rise and…
2013 Predictions
Posted by Gellan Watt on 3rd January 2013
Happy new year. (I’m at my desk for the first time this year and I’m slightly nervous at the amount of things I said the first day I am back……
Creativity is not garlic.
Posted by Gellan Watt on 2nd January 2013
Ask a French chef what creativity is, and he’ll tell you, “it’s not Garlic”. It’s not about adding flavour. It’s about doing something new, different and compelling. It’s about connecting…
Sir John Hegarty Interview.
Posted by Gellan Watt on 2nd December 2012
It’s not often you get to interview your hero. So, I’ll cherish this for a long time. All for NABs. Great cause.
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