Blog.
My views on brands, business, agencies, creativity, people and ideas.
Agency New Business Success and Value Pricing
Posted by Gellan Watt on 6th October 2016
A couple of days ago I saw a very interesting article by a new business agency that looked at the services an agency should sell when new business prospecting, arguing,…
10 Marketing Concepts that are (becoming) Obsolete
Posted by Gellan Watt on 3rd October 2016
1. Demographics It’s been a long time since the old segmentation models worked in isolation, but now more than ever brands have to appeal to mindsets, not pre-determined segments. We…
The Pitch Doctor
Posted by Gellan Watt on 5th September 2016
Err… What’s a Pitch Doctor? Well first of all, here’s my position on pitching. It can be a painful process, a total waste of time or the moment we live…
13 years to the day I founded Thinking Juice, Gellan Watt & Associates is now open for business.
Posted by Gellan Watt on 1st September 2016
Here we are then. 13 years to the day that I founded Thinking Juice. A gutsy little start-up which went on to become Marketing Industry UK Agency of the Year…
How to write a good brief.
Posted by Gellan Watt on 30th August 2016
I came across this when someone shared it on LinkedIn a few weeks back. It’s an old blog post, but an important piece that I wrote for Thinking Juice’s blog…
Bye bye Thinking Juice and Emerge. What a journey. I’ll miss you.
Posted by Gellan Watt on 14th January 2016
It’s true – after nearly 13 years, I have left Thinking Juice and Emerge Group. The agency has the best team its ever had and is set for an amazing…
Scotland. Yes. Or no. Two.
Posted by Gellan Watt on 17th September 2014
Scotland. Good luck tomorrow. Whatever you decide I salute you, I just hope we can be proud of ourselves immediately afterwards, and every moment following – it’s a democracy, the…
Scotland. Yes. Or no.
Posted by Gellan Watt on 9th September 2014
Scotland. Yes or No. I’m a fiercely proud half-Scot living in England. I have no vote. But I do have an opinion. I don’t think a decision on whether a…
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