There's nothing more
dangerous in business
than "how it's always
been done."
Bold Moves™ is what happens when you refuse to accept that. It’s the belief behind everything I do – as a founder, advisor, investor and brand specialist.
Hello. I’m Gellan Watt. I built a Top 10 UK Creative Agency (and UK Agency of the Year). My partners and I sold our agency group at c. £60m revenue, and now I help brands and agency leaders make the one move that changes everything.
To work with me get in touch.
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Download my eBook ‘One Bold Move’ FREE.
What I do.
Build
Positioning, naming, identity, campaigns. The big idea work, for brands that want to be unmissable, not just visible.
Grow
Agency growth programmes, M&A, business model and proposition redesign. Built from having done it myself, many times.
Advise
NED and board roles, keynote speaking, expert witness. For leaders who want a founder’s instinct in the room, not just a consultant’s framework.
My story.
I’ve been every seat at the table.
Founder
Started my first agency in 2003. Built it into a Top 10 UK Creative Agency and UK Agency of the Year – work for Apple, Pinterest, Marshall, uSwitch, Ovo, Beckham’s branded business among others.
Operator
Merged and scaled into one of the UK’s largest independent agency groups, launching and investing across Saudi Arabia, Singapore, the US and Netherlands along the way. Exited at c.£60m in 2016. Board Member AMIN Worldwide, the global independent agency group. I’ve sat on PLC boards. I’ve invested and advised high-growth startups (including Jaja Finance, Pay Dashboard, Norvana, Extratime).
Advisor
Spent the years since inside other people’s agency transformations – proposition, business model, charging, growth, exit planning, and board advisor for some of the leading and fastest growing independent agencies in the UK and USA – as advisor and NED, then co-founded Common Thread Group in 2024, acquiring five agencies in a buy and build, to redefine how agencies create value.
Specialist
In 2026 I stepped back from front-line duties at Common Thread to launch Imposition – one of the world’s first dedicated Positioning Studios. Helping brands become inevitable by building more profitable foundations.
That range – client, founder, acquirer, now specialist — is the whole point. I’ve sat on every side of the table you’re sitting at.
You can find out more on LinkedIn.
Some Proof.
Top 10 UK Agency / UK Agency of the Year/ UK Marketing Industry CEO of the Year / Top 15 Media Industry Power Faces / Top 100 Global Growth Hackers / Marketing Power 100 / Top 10 Agency ELITE / DBA Creative Business of the Year / Top 5 Digital Agency / UK’s Most Effective Agency / UK’s Best in Advertising / UK’s Best in Creative / UK’s Best in Strategy / UK’s Best in Digital Strategy / Recommended Agency Top Ten / Top 10 ELITE Agency / Over 100 Creative and Industry Awards
Work for.
American Express / Apple / ASDA / Barbour / Barclays / Caterpillar / Cambridge Audio / David Beckham / Deckers / G Plan / Hoka One One / IBM / Jaja / John Lewis / Kallo / Kelloggs / Lastminute / LendLease / Pinterest / Westfield / Marhsall / Mizuno / Naim / Ovo / 02 / Porsche / Thrift + / Travel Counsellors / Unite Students / uSwitch / Wyke Farms Cheddar / 19 and many more