Do great work.
I do Brand Transformation - real (not incremental) value creation and growth. Reimagining the way brands are conceived, created, designed and communicated, with Rapid Brand Prototyping™ and breakthrough creativity.
Essentially, bold ideas, sprint-based lean strategy, trend smashing, assumption shattering, and rogue thinking for all areas of business.
A brutally simple focus. No time wasted. And no BS. No-one will get any brand into market faster, better or more informed.
My clients are global brands, market leaders, or startups looking for breakthrough thinking, and have included: Caterpillar, John Lewis, Apple, Barbour, Marshall, Mizuno, Heineken, Wyke Farms, David Beckham, Pinterest, Ovo, uSwitch, Westfield, lastminute.com, and leading house builders, finance/fintechs, pharmas, luxury brands and many more.
In 2003, I founded a creative agency that went on to become a (RAR) Top Ten Agency regular, Marketing Industry UK Agency of The Year and the UK's Best in Advertising, Effectiveness, Digital and Strategy.
I later merged that business with The Emerge Group, where my partners and I grew to the 12th largest independent marketing group in the UK (consisting of 8 agency brands, £60m t/o) successfully exiting the business in 2016 by trade sale and MBO.
During this time I also held a board role for AMIN Worldwide (the global independent agency network). The network includes over 50 agencies, operating in 30 countries, employing over 3,000 people.
Following the successful sale of The Emerge Group and its agencies early in 2016, I now work direct with ambitious brands seeking proven commercial thinking, big ideas, and high-growth strategy.
Along the way I have collected some interesting accolades including: Marketing Industry Managing Director of the Year, Media’s Top 15 Power Faces, Marketing Power 100, and numerous creative awards.
I am eternally optimistic. Straight talking. I drive change. Build strong cultures and great teams. Work fast. I love a challenge.
And I have a simple philosophy, do great work.