Big ideas.

Hello. I’m Gellan Watt.

I am an award-winning Founder/CEO and Chief Creative Officer of Top Ten Agency, UK Agency of the Year and one of the largest Independent Agency Groups in the UK. My partners and I exited at c. £60m revenue in 2016.

Today, I create brands, strategy and campaigns. I advise. I invest. I speak on topics of entrepreneurship, health, wellbeing and creativity.

And I help agency owners avoid all of the mistakes I made – to grow faster, do better work and build a better a business – helping them unthink category norms, outthink their competition, and rethink themselves.

I also publish the Rogue’s Diary Agency Leaders Newsletter. Sign-up here.

Or if you’d like to discuss working together, get in touch.

What I do.

Brand Strategy
Positioning + Proposition
Naming + Identity
Campaigns + Creative
Agency Growth Programmes
NED + Advisory (inc. M&A)
Keynote Speaker

My story.

For 25 years I have helped global brands, challengers and startups with big idea creative, brand strategy and advertising. I’ve helped put the possibilities back into Pinterest, the music headlining Marshall, simplicity into uSwitch, powered Ovo with their launch platform, and helped Beckham kick-off his branded business.

My first agency, founded in 2003, became a Top 10 UK Creative Agency and UK Agency of the Year (for which I was named Marketing Industry CEO of the Year).

I merged this business to form one of the UK’s largest independent agency groups. Through organic growth and M&A my partners and I reached c. £60m revenue at exit in 2016.

During the same period I launched / invested in agencies in Saudi Arabia, Singapore, USA and Netherlands, and held a board seat for AMIN Worldwide – the independent agency network.

I’ve worked for brands including Apple, Amazon, Barbour, Beckham, Cambridge Audio, Caterpillar, Heineken, Jaja Finance, John Lewis, Lastminute, Marshall Amps, Ovo, Porsche, Pinterest, Thrift+, uSwitch, Westfield, Wyke Farms, and many more.

I’ve been placed in the Marketing Power 100. Top 15 Faces in Media. I’ve been name one of the Best Brand Strategists in the World, placed in the 100 Global Growth Marketers and recently named in the Top Ten Inspiring Business Leaders to Watch. In total I’ve won over 100 Creative Industry awards, mostly due to inspirational teams I have built and worked with.

You can find out more on LinkedIn.

Awards.

Top 10 UK Agency / UK Agency of the Year/ UK Marketing Industry CEO of the Year / Top 15 Media Industry Power Faces / Top 100 Global Growth Hackers / Marketing Power 100 / Top 10 Agency ELITE / DBA Creative Business of the Year / Top 5 Digital Agency / UK’s Most Effective Agency / UK’s Best in Advertising / UK’s Best in Creative / UK’s Best in Strategy / UK’s Best in Digital Strategy / Recommended Agency Top Ten / Top 10 ELITE Agency / Over 100 Creative and Industry Awards

Brands.

American Express / Apple / ASDA / Barbour / Barclays / Caterpillar / Cambridge Audio / David Beckham / Deckers / G Plan / Hoka One One / IBM / Jaja / John Lewis / Kallo / Kelloggs / Lastminute / LendLease / Pinterest / Westfield / Marhsall / Mizuno / Naim / Ovo / 02 / Porsche / Thrift + / Travel Counsellors / Unite Students / uSwitch / Wyke Farms Cheddar / 19 and many more