My Story.
Do great work.
I am an award-winning global brand strategist + marketer, creative director, and agency founder (post-exit) simplifying branding, advertising, growth, and value creation.
I help brands out-think their competition, rethink themselves, and unthink perceived norms.
With absolutely no BS.
I have developed an approach I call Rogue Thinking. Bringing together data, insight, and logic, combined with sideways thinking, uncommon sense, and big ideas.
And I promise Rapid Outcomes.
In 2003, I founded a creative agency that became (RAR + Drum) Top Ten Agency and Marketing Industry UK Agency of The Year.
I merged that business with the Emerge Group, as Group MD and Chief Creative Officer. My partners and I grew to the 12th largest independent group in the UK (c. £60m turnover, 400FTE) exiting in 2016.
Along the way, I have collected some interesting accolades including Marketing Industry Managing Director of the Year, Media’s Top 15 Power Faces, Marketing Power 100, and numerous creative awards.
My clients are leading Brands, Challengers, and Startups and have included: Caterpillar, John Lewis, Apple, Barbour, Marshall, Mizuno, Heineken, Jaja, Wyke Farms, David Beckham, Ovo, uSwitch, Allison Transmission, Amdocs, British Banking Association, Westfield, lastminute.com, leading Property, Fintech and Pharma brands, and many more.
I am eternally optimistic, I love a challenge, and I have a simple philosophy, do great work.