Hello I’m Gellan Watt.

Award-winning Agency Entreprenuer.
Investor. Agency NED. Mentor.
Global Creative Director.
Brand Strategist.

Gellan Watt

A bit about me.

The world does not need more ordinary people or businesses, doing ordinary work, creating ordinary things, giving ordinary advice, and generating ordinary returns.

I help brands and independent agencies unthink category norms, outthink their competition, and rethink themselves in order to create more value. Faster.

If you would like to discuss working together get in touch.

What I do.

Brand Strategy / Proposition / Launching New Businesses / Identity and Naming Creative Campaigns / Messaging / Product + Service Design Advisory NED / Advisory / Troubleshooting /  Growth Programmes / M&A

My story.

For over 25 years I have worked in Advertising, Marketing and Creative. I started in Creative and Strategy, before founding my first agency, which rose to the UK’s Top 10 and was named UK Agency of the Year.

Later, I merged to create the Emerge Group with two exceptional business partners, hitting c. £60m revenue before our 2016 exit. I’ve pitched, won and worked with giants like Amazon, Apple, BBC, Beckham, Barbour, Caterpillar, Jaja, John Lewis, Lastminute, Marshall, Ovo, O2, Porsche, Pinterest, and more, collecting 100+ awards.

I have been named Marketing Industry CEO of the Year by the Drum, Marketing Power 100, one of the Top Global Brand Strategists. You can find out more on LinkedIn.


Top 10 UK Agency / UK Agency of the Year/ UK Marketing Industry CEO of the Year / Top 15 Media Industry Power Faces / Top 100 Global Growth Hackers / Marketing Power 100 / Top 10 Agency ELITE / DBA Creative Business of the Year / Top 5 Digital Agency / UK’s Most Effective Agency / UK’s Best in Advertising / UK’s Best in Creative / UK’s Best in Strategy / UK’s Best in Digital Strategy / Recommended Agency Top Ten / Top 10 ELITE Agency / Over 100 Creative and Industry Awards


American Express / Apple / ASDA / Barbour / Barclays / Caterpillar / Cambridge Audio / David Beckham / Deckers / G Plan / Hoka One One / IBM / Jaja / John Lewis / Kallo / Kelloggs / Lastminute / LendLease / Pinterest / Westfield / Marhsall / Mizuno / Naim / Ovo / 02 / Porsche / Thrift + / Travel Counsellors / Unite Students / uSwitch / Wyke Farms Cheddar / 19 and many more