Blog.
My views on brands, business, agencies, creativity, people and ideas.
Happy People x Strong Culture = Profit
Posted by Gellan Watt on 20th November 2016
This may be hackneyed territory, but it never ceases to amaze me how important people are to the success, financial health, quality of product and service and the ultimate trajectory…
Start-up. Scale-up. Wise-up.
Posted by Gellan Watt on 10th November 2018
In each and every start-up there is a constant. An idea. A spark that lit the fire beneath someone and got them on the path to building a business. Most…
Brand Loyalty: Logistics or Love?
Posted by Gellan Watt on 23rd September 2018
Loyalty is one of my favourite subjects in the brand space – it encompasses and impacts so many key marketing metrics and measures– advocacy, frequency, LTV, pricing, product and service…
Agency M&A Acid Test 4 – The Rule of Thermodynamics
Posted by Gellan Watt on 10th September 2018
Ok, I’m going to start this piece and say right now, this is not one of the three rules of thermodynamics. It’s nothing more than a metaphor. Something that was…
A letter to a younger me.
Posted by Gellan Watt on 5th June 2018
A while back there was a trend of entrepreneurs writing letters to their 21 year old selves. It’s a concept that struck me. And stuck with me. But I didn’t…
Never be ordinary
Posted by Gellan Watt on 3rd June 2018
It’s a while since I’ve put pen to paper for my blog (finger to keyboard)… but I’m getting back to it with the bit between my teeth on a subject…
Can You Actually ‘Hack’ Growth?
Posted by Gellan Watt on 19th June 2017
I saw a fascinating comment on LinkedIn earlier… ‘FYI – Growth can’t be hacked’. It was posted by someone I deeply respect. I pondered it. After all – as well as…
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