Blog.
My views on brands, business, agencies, creativity, people and ideas.
13 years to the day I founded Thinking Juice, Gellan Watt & Associates is now open for business.
Posted by Gellan Watt on 1st September 2016
Here we are then. 13 years to the day that I founded Thinking Juice. A gutsy little start-up which went on to become Marketing Industry UK Agency of the Year…
How to write a good brief.
Posted by Gellan Watt on 30th August 2016
I came across this when someone shared it on LinkedIn a few weeks back. It’s an old blog post, but an important piece that I wrote for Thinking Juice’s blog…
Bye bye Thinking Juice and Emerge. What a journey. I’ll miss you.
Posted by Gellan Watt on 14th January 2016
It’s true – after nearly 13 years, I have left Thinking Juice and Emerge Group. The agency has the best team its ever had and is set for an amazing…
Scotland. Yes. Or no. Two.
Posted by Gellan Watt on 17th September 2014
Scotland. Good luck tomorrow. Whatever you decide I salute you, I just hope we can be proud of ourselves immediately afterwards, and every moment following – it’s a democracy, the…
Scotland. Yes. Or no.
Posted by Gellan Watt on 9th September 2014
Scotland. Yes or No. I’m a fiercely proud half-Scot living in England. I have no vote. But I do have an opinion. I don’t think a decision on whether a…
Why.
Posted by Gellan Watt on 23rd June 2014
Is it creativity’s most powerful word? It’s most powerful tool is surely relevancy, but why is a word that can open doors, minds, hearts and truths. Why does one consumer…
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