Blog.
My views on brands, business, agencies, creativity, people and ideas.
Agency Growth Tips 2/21: Swim upstream. As fast as you can.
Posted by Gellan Watt on 6th March 2019
So, here we are. Agency Growth Tip Number 2/12 – super feedback to tip number 1/21 ‘Create value. Not things.’ Thank you for all those that read it. I appreciate…
Agency Growth Tips 1/21: Create Value. Not things.
Posted by Gellan Watt on 6th March 2019
Welcome to 21 days of of agency growth tips…. based on my own successes and failures. There have been many of both. This experience was gained working for some of the…
The lost art of the ‘what’ and ‘how’.
Posted by Gellan Watt on 6th February 2019
Love Simon Sinek’s work, or not, he helped bring about a word that had long been used by brand professionals to the masses working in the brand profession. The concept…
Start-up. Scale-up. Wise-up.
Posted by Gellan Watt on 10th November 2018
In each and every start-up there is a constant. An idea. A spark that lit the fire beneath someone and got them on the path to building a business. Most…
Brand Loyalty: Logistics or Love?
Posted by Gellan Watt on 23rd September 2018
Loyalty is one of my favourite subjects in the brand space – it encompasses and impacts so many key marketing metrics and measures– advocacy, frequency, LTV, pricing, product and service…
Agency M&A Acid Test 4 – The Rule of Thermodynamics
Posted by Gellan Watt on 10th September 2018
Ok, I’m going to start this piece and say right now, this is not one of the three rules of thermodynamics. It’s nothing more than a metaphor. Something that was…
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