Blog.
My views on brands, business, agencies, creativity, people and ideas.
HAX® High Growth Programme for Brands and Agencies.
Posted by Gellan Watt on 7th May 2017
After years working with, founding and growing building successful brands and agencies I have developed my own modular ‘High Growth’ Programme. It’s called HAX®. It’s a lean, highly structured proven…
Predictions and Trends for 2017
Posted by Gellan Watt on 2nd January 2017
It’s that time of year again. So, get ready for a big post. For the third year in a row all ten of last year’s new year predictions came to…
Some Recommended Reading
Posted by Gellan Watt on 13th December 2016
I was just preparing a reading list for someone, and thought it may be a useful blog for advertising, design, digital, content and media folk everywhere – with Amazon links.…
Happy People x Strong Culture = Profit
Posted by Gellan Watt on 20th November 2016
This may be hackneyed territory, but it never ceases to amaze me how important people are to the success, financial health, quality of product and service and the ultimate trajectory…
The Hidden 10%
Posted by Gellan Watt on 15th November 2016
Like all businesses, agencies waste money. Perhaps more importantly, they waste profit. And frankly, agencies work way too hard for that to be okay. I’ve seen it in agencies that I…
Agency New Business Success and Value Pricing
Posted by Gellan Watt on 6th October 2016
A couple of days ago I saw a very interesting article by a new business agency that looked at the services an agency should sell when new business prospecting, arguing,…
10 Marketing Concepts that are (becoming) Obsolete
Posted by Gellan Watt on 3rd October 2016
1. Demographics It’s been a long time since the old segmentation models worked in isolation, but now more than ever brands have to appeal to mindsets, not pre-determined segments. We…
The Pitch Doctor
Posted by Gellan Watt on 5th September 2016
Err… What’s a Pitch Doctor? Well first of all, here’s my position on pitching. It can be a painful process, a total waste of time or the moment we live…
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