Gellan Watt

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Some Recommended Reading

Published 13.12.2016

I was just preparing a reading list for someone, and thought it may be a useful blog for advertising, design, digital, content and media folk everywhere – with Amazon links. Happy reading.

Zag

The Brand Gap

The Brand Flip

Misbehaving

Juicing the Orange

Built to Last

The Designful Company

Eating the Big Fish

The Advertising Agency Business

Engage

Perfect Pitch

The Paradox of Choice

Buyology

Pre-Suasion

Fascinate

Herd

Hegarty on Advertising

Hegarty on Creativity

Start with a Why

Purple Cow

From those wonderful people who gave you Pearl Harbour

It’s not how good you are, it’s how good you want to be

Positioning

Confessions of an Adman

Leaders eat last

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