Blog.
My views on brands, business, agencies, creativity, people and ideas.
Scotland. Yes. Or no.
Posted by Gellan Watt on 9th September 2014
Scotland. Yes or No. I’m a fiercely proud half-Scot living in England. I have no vote. But I do have an opinion. I don’t think a decision on whether a…
Why.
Posted by Gellan Watt on 23rd June 2014
Is it creativity’s most powerful word? It’s most powerful tool is surely relevancy, but why is a word that can open doors, minds, hearts and truths. Why does one consumer…
Tradigital. Digital Traditional.
Posted by Gellan Watt on 22nd April 2014
Traditional media techniques used online. VOD for example. A TV ad, never seen on TV. What on earth isn’t traditional about digital today? Anyone using these terms in two years…
A glass of Thinking Juice with… me!
Posted by Gellan Watt on 1st February 2014
I did an interview with the lovely writers at work. Here it is: Kicking off a series of interviews with members from our team is Gellan Watt, our MD and…
It’s not how good you are. It’s how good you want to be.
Posted by Gellan Watt on 12th December 2013
Paul Arden wrote a great book. It’s not how good you are. It’s how good you want to be. He’s right. Yes, this is a talent led industry. But it’s…
Snapchat. Not for sale for $4bn.
Posted by Gellan Watt on 19th November 2013
With no profit. No revenue model. No plans for revenue. No forecast. I was asked today what I would do… Easy. SELL! And sell now. Time will no doubt prove…
Going the extra mile…
Posted by Gellan Watt on 1st November 2013
I saw a great quote on Facebook. Go the extra mile. It’s never crowded. That is the absolute truth. I’ve never felt over-crowded.
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