Blog.
My views on brands, business, agencies, creativity, people and ideas.
What does it take to be a great creative?
Posted by Gellan Watt on 27th November 2012
There’s a few things that you can see in all great creatives. I exclude myself from that category, before anyone thinks this is a self praising piece. And before I…
Being sold to. We all hate it…
Posted by Gellan Watt on 11th November 2012
… but we all love stories. We always have. And we always will. So why, oh why, do businesses and brands forget what stories can do? Stories give a brand…
Good. Quick. Cheap.
Posted by Gellan Watt on 8th November 2012
One of my favourite people in Adland, my old boss and today still one of my favourite creative partners, Steve Jenkinson, showed me this. People in different businesses use it…
Dear client.
Posted by Gellan Watt on 1st November 2012
An article I wrote for The Drum in 2009. The following is a piece written by Gellan Watt for The Drum’s Marketing Mechanics section, 20th November 2009. Dear client, It’s…
The brief is the floor. Not the ceiling.
Posted by Gellan Watt on 15th September 2012
I know a hundred and one people that want to do great things, and get somewhere in the very tough business that is commercial creativity – be it advertising, brand,…
Think. Feel. Do.
Posted by Gellan Watt on 12th September 2012
If you want to make briefing easy or articulating an idea, consider these three simple prompts, and answer them with one simple sentence or thought. Add this to every single…
My agency. Thinking Juice.
Posted by Gellan Watt on 4th September 2012
I am the very proud founding father of Thinking Juice. Marketing Industry UK Agency of the Year. Go team.
My favourite TV Spot.
Posted by Gellan Watt on 4th September 2012
I often get asked about my favourite TV Spot. By a country mile this beaut for Honda is my favourite… I could list hundreds as ones I love, and spots…
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