Blog.
My views on brands, business, agencies, creativity, people and ideas.
The power of ideas.
Posted by Gellan Watt on 6th May 2013
Here’s a quick summary of what we believe in at Thinking Juice. We believe in the Power of Ideas. And the ability of an idea to change the way people…
Take the bus.
Posted by Gellan Watt on 19th March 2013
I remember when I started Thinking Juice. I will be ten years, this year. I was 27. It was a good year. Running your own business isn’t for every creative.…
What. How. Why.
Posted by Gellan Watt on 12th March 2013
More thinking out loud. Another great tool for communicating ideas is ‘What, How, Why’. When creating a brief or position for a brand, the inspiring fact is rarely found in…
The Truth in Ad Sales
Posted by Gellan Watt on 3rd March 2013
Media sales folks… I have no comment. I am not endorsing this. Just enjoying it. Brilliant.
Chaos vs. Process.
Posted by Gellan Watt on 5th February 2013
To understand how to run an agency business, how to grow one, or if you’re already doing it and you want a reminder about what’s important, please have a read…
Power Tools. OTIs. Opportunity to Influence.
Posted by Gellan Watt on 5th February 2013
I’m thinking out loud today. Nothing scientific. But, as I am beavering away on a couple of projects for clients of different sizes, with varying levels of brand power, advocacy…
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