Blog.
My views on brands, business, agencies, creativity, people and ideas.
The most exciting objective. Not being Number One.
Posted by Gellan Watt on 14th January 2013
Not literally. I promise. Being number one (biggest, largest, best – read what you will) is still most organisations’ target or aspirations. We’ve all been witness to the rise and…
2013 Predictions
Posted by Gellan Watt on 3rd January 2013
Happy new year. (I’m at my desk for the first time this year and I’m slightly nervous at the amount of things I said the first day I am back……
Creativity is not garlic.
Posted by Gellan Watt on 2nd January 2013
Ask a French chef what creativity is, and he’ll tell you, “it’s not Garlic”. It’s not about adding flavour. It’s about doing something new, different and compelling. It’s about connecting…
Sir John Hegarty Interview.
Posted by Gellan Watt on 2nd December 2012
It’s not often you get to interview your hero. So, I’ll cherish this for a long time. All for NABs. Great cause.
What does it take to be a great creative?
Posted by Gellan Watt on 27th November 2012
There’s a few things that you can see in all great creatives. I exclude myself from that category, before anyone thinks this is a self praising piece. And before I…
Being sold to. We all hate it…
Posted by Gellan Watt on 11th November 2012
… but we all love stories. We always have. And we always will. So why, oh why, do businesses and brands forget what stories can do? Stories give a brand…
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