Blog.
My views on brands, business, agencies, creativity, people and ideas.
The brief is the floor. Not the ceiling.
Posted by Gellan Watt on 15th September 2012
I know a hundred and one people that want to do great things, and get somewhere in the very tough business that is commercial creativity – be it advertising, brand,…
Think. Feel. Do.
Posted by Gellan Watt on 12th September 2012
If you want to make briefing easy or articulating an idea, consider these three simple prompts, and answer them with one simple sentence or thought. Add this to every single…
My agency. Thinking Juice.
Posted by Gellan Watt on 4th September 2012
I am the very proud founding father of Thinking Juice. Marketing Industry UK Agency of the Year. Go team.
My favourite TV Spot.
Posted by Gellan Watt on 4th September 2012
I often get asked about my favourite TV Spot. By a country mile this beaut for Honda is my favourite… I could list hundreds as ones I love, and spots…
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